Web-to-print is a term that refers to a process of ordering printed products, such as business cards, flyers or brochures, online through a web-based platform.

With web-to-print, customers can browse a catalogue of pre-designed templates or upload their own artwork, make customisations, and place an order from the convenience of their own computer or mobile device.

The web-to-print system takes care of the entire ordering process, including payment, printing and shipping. This approaches often uses minimal human intervention which offers several advantages such as convenience and reduced turnaround times.

However, the technology also has some disadvantages, including potential limitations on design flexibility and print quality.

In this article, we look at the pros and cons of web-to-print technology.

Web-to-print technology has been around since the early 2000s, with the first web-to-print solutions introduced into the market around 2002-2003. However, the technology has evolved significantly since then, and the current generation of web-to-print software offers more advanced features and capabilities, such as better integration with other systems, enhanced customisation options, and improved automation.

One of the advantages of web-to-print is the way in which the technology streamlines the print ordering process by allowing customers to submit orders online. This can result in improved efficiency through a reduction in manual labour costs, faster turnaround times, and fewer errors due to automated order processing.

Web-to-print can offer faster turnaround times as the automated process eliminates the need for manual intervention and shortens the time taken to process orders. Traditional print ordering involves multiple steps, such as submitting orders, sending files, and proofing, which can take days or even weeks.

In contrast, web-to-print allows customers to submit orders online, and these are processed automatically, which saves a significant amount of time.

The technology of web-to-print offers the convenience of a platform for customers to design and order their desired products from the comfort of their own devices.

With it, end users can easily browse through a wide range of templates, graphics, and fonts to create personalised designs that meet their specific needs. Additionally, web-to-print offers real-time previews of the final product, allowing customers to get a good idea of what they will receive before placing an order.

Although web-to-print offers advantages for customers, there are also some potential disadvantages to consider. One significant drawback is that the quality of the final product may be lower than expected. This is because customers may not have the expertise or tools to create high-quality designs, which could result in low-resolution images or poorly formatted layouts.

Another disadvantage is that web-to-print platforms can be limited in terms of customisation options. While there may be a wide range of templates and graphics available, customers may not be able to fully customise their designs to meet their unique requirements.

Additionally, web-to-print may not be suitable for certain types of print materials, such as large-scale projects, banners or complex print jobs that require special finishes or materials.

Finally, there may be concerns about privacy and security when submitting personal or sensitive information through online channels. Overall, while web-to-print can offer some great benefits, it is important to consider these potential drawbacks before deciding whether it is the right option for your printing needs.

If you are considering using web-to-print technology evaluate your needs to determine what type of products you need to print, how often you require them and the level of customisation required.

Consider factors such as ease of use, integration capabilities, customer support, and pricing. This will help you decide if web-to-print is a good fit for you and/or your business.

Choosing Evans Graphics for all your print needs means selecting more than just exceptional digital and screen printers. We specialise in both digital output and custom screen print solutions and we are dedicated to transforming your design concepts, however imaginative (or ambitious!) We do so by calling upon the highest level of quality and latest print technologies.

Our extensive experience of over 35 years is a testament to our ability to deliver exceptional products quickly and seamlessly. We are dedicated to transforming your design concepts into reality with the highest level of output and pride ourselves on working collaboratively with our clients to identify the best possible solution for their unique requirements.

With our comprehensive knowledge and expertise, we will support you throughout the process to ensure your complete satisfaction.

Explore our print services and product range to find out how Evans Graphics can fulfil any print requirements you may have.