Digitalisation has rendered many traditional forms of advertising and marketing old hat.
While few would dispute technology has improved product and reach, certain collateral remains unchanged and better for it.
A classic example is the high end presentation binder (or folder).
A small product that makes a big impression, it will always have a place at the meeting table.
Impact of High End Presentation Binders
On the surface these cases or wallets are simply a convenient place to pocket papers. To view them as little more however is to ignore their potential.
That’s because presentation wallets are in fact a great way to promote your business.
When designed and printed correctly they act as an extension of your brand and a powerful one at that.
The old adage says never attend a meeting empty handed. When attempting to win business or communicate a message, it serves to back up words with printed assets.
We’ve all been on the receiving end of such handouts and for the most part give them little attention... particularly at the conclusion of a session. Attendees are far likelier to engage with this material if it is presented differently or rather professionally.
A high quality, durable case complete with your branding will pique interest. One shaped and sized with the exact contents in mind cements this, so too closing mechanisms like a clip or tuck. Using custom die cuts or deviating from the standard A4 rectangular format can help your design to really stand out.
A gloss or silk coating or embossed logo completes the design and goes a long way to distinguishing your content from that of your competition. You’ll both sound and look the part.
If you haven’t already it’s time to view presentation binders – be they cases or wallets – as an opportunity to steel a march.
Benefits of High End Presentation Binders
The advantages of investing time into the design and print of such products are obvious.
Firstly, they help your business and operation to appear both organised and professional. The eye-catching design on the front and back covers adds to your business identity and acts as a marketing tool for your company. Utilising your logo and branding as part of the design can help to promote your brand.
This all helps to make a great impression, whether it be your first or hundredth meeting. In the case of the former, the focus you’ve placed on something seemingly so minor, may just convince them to enter into business with you.
From a practical standpoint, high end presentation binders arm you with important documentation to distribute and are far easier to lug around than a briefcase. A presentation may go swimmingly but is quickly forgotten without takeaways both theoretical and literal.
And finally, none of this even threatens to break the bank. The printing of presentation packs is relatively small, even for large print runs, with only a one-off cost for the design and printing, making it a low-cost form of marketing.
Applications of High End Presentation Binders
It’s not just businessmen in business settings who benefit from luxury presentation binders either.
They are commonplace during conferences, throughout education, at product launches and in exhibition halls.
It’s not always possible to speak directly to every audience member, prospect or the like. Handing them information that contains the key information helps solve that problem and get your message across regardless.
Business cards, brochures, and booklets for your company are always important to include within your presentation folder, especially if you’re giving an informational talk or networking at an exhibition.
Promotional merchandise with your company logo such as pens and mini notebooks always go down well with adults and children alike.
When making a sale, presentation binders are perfect for holding any financial or statistical information, data sheets, and testimonials that your client may want to read.
Presentation folders can be found in the following scenarios…
- Government Meetings
- Product Launches
- Project Meetings
- Sales Events
Printing onto Polyproylene
Evans Graphics specialise in the printing of presentation materials and always encourage customers to adopt polypropylene for their cases and wallets.
A unique thermoplastic polymer plastic, its qualities are ideally suited to this kind of output.
As highlighted, it is inexpensive without compromising on quality. In actuality, polypropylene plastic is very tough, containing great flexural strength that makes it refreshingly malleable.
Despite that it remains suitably lightweight, which is important given it will be carried around.
This substrate is also chemical resistant and waterproof, meaning no small spillage will wreck the design nor valuable contents. It’s this trait which has led to it being used for everyday containers like washing up liquid.
From a pure print perspective, polypropylene sheets can be decorated on both sides or, should you prefer, be created in transparent, translucent or even opaque form.
Best of all, it’s 100% recyclable, hence its growing popularity as we shift to a more sustainable outlook.
Cut to any shape, we can adopt either pre-made dies or an equivalent created to specific needs. We’ll even go as far as discussing depth (gusset) with you, so as to understand exactly what your case is to contain.
Presentation folders should be far more than an afterthought. In their own small way, they help to communicate what kind of business or service you’re providing and how professional that might be. First impressions count and they help to make yours a great one.